English English
  • Professional experience
  • January 2015 - Current

    MICROSOFT

    Product Marketing Manager Project and Visio in Pozuelo, Spain

    Responsible for development and implementation of marketing strategies of two Microsoft products (Project and Visio) across Spain. Reports to Spanish Office BG Lead and WE P&V Lead, managed budget of $40K, sales of $10M ($7M P and $3M V)

    •  Drive marketing planning - Own the all-up business strategy and go-to-market plan for Project & Visio in Spain. Identify and quantify growth opportunities and develop sales guidance and marketing programs that help capitalize on the opportunities. Project fully allocated: +16% VtB with only EPG performing slightly below budget (-2%). +7% YoY with SMB growing especially fast (+41%). Visio: +5% VtB mainly driven by CA (+12% VtB)

    • Generate demand - drive product awareness with monthly events of PMI Chapter on Microsoft Offices, demand and trials using optimal mix of digital marketing and in more than 6 physical events.

    • Grow new business through partners - drive partner readiness (cloud-selling focused) on a regular basis, develop integrated co-marketing plans with top tier partners and orchestrate its execution to drive results: 70% of the accounts that had a workshop with the partner involved has already generate leads that are at 80% to be closed in Q4 FY16.

    • Lead the local Project& Visio partner ecosystem - facilitate PPM (Project and Portfolio Management) solution partner readiness, expand the local partner ecosystem by bringing 3 new partners on board during H2 of FY16, develop co- marketing plans and track progress.

     

  • July 2014 -December 2014

    MICROSOFT

    Product Marketing Manager Office 365 Education adn NGOs in Pozuelo, Spain

      Responsible for development and implementation of marketing strategies of Office 365 for Education and NGOs across Spain. Reports to Spanish Office BG Lead

    • Generate demand - drive product awareness with the biggest university in spain UNED 1.2M students one of the most relevant cases in education.

    • Grow new business - Office 365 ProPlus Downloads achieved +9.3% target 500% FY Growth with a total of +9.5K Actual Deployed Seats

    • Lead the local Office 365 Edu partner ecosystem - facilitate solution partner readiness allowing them to position Office 365 vs Google.

    • WinBack Cloud (Google Apps) 1K users of Office 365 at Colegio Aleman.

  • 2014

    DNA GROUP

    Web Design and Spots in Pozuelo, Spain

    Designing the new website of the company. Creating an advertising video campaign.

  • 2012/13

    Lines Languages Ltd

    Office Manager in London, England

    Keeping management informed by reviewing and analyzing special reports and summarizing information.

  • 2011

    Cifesunny Corp

    Community Manager in Miami, EEUU

    Attracting new clients in Central and South America for the expansion of the company. Updating content on the Internet, designing an online catalog, creating web pages and social networking profiles.

  • 2010

    GLR Services

    IT work experience in Miami, EEUU

    Setting up and repairing company computers. Configuring the LAN network.

  • 2010

    Caracol Broadcasting

    IT work experience in Miami, EEUU

    Setting up all the audio equipment. Taking part in the design of the audio equipment in the studios.

  • 2010

    Prisa Radio

    IT work experience in Madrid, Spain

    Setting up and fixing all the audio equipment in the studios. Work experience in the Information Systems department. Maintaining the computer systems of the DALET ́s used in the studios.

  • 2009

    Reboot Canada

    IT work experience in Toronto, Canada

    Responsible for assembly and installation of desktop computers through a process of recycling donated computers.

  • education
  • 2012-2016 ( Expected)

    ADVERTISING and MARKETING - BACHELOR

    ESIC, BUSINESS&MARKETING SCHOOL

  • 2010-2011

    TELECOMMUNICATIONS ENGINEERING Audiovisual - BACHELOR

    UNIVERSIDAD POLITÉCNICA DE MADRID

  • 2008-2010

    SOUND TECHNICIAN

    CES, ESCUELA DE IMAGEN Y SONIDO (College Audiovisual Education)

  • technical skills
  • Office 365100%

  • Microsoft Project PPM100%

  • Microsoft Visio100%

  • Power BI100%

  • Adobe Creative Cloud100%

  • Marketing Digital Tools100%

  • Web Design100%

  • Operating Systems100%
  • personal skills
  • Creative Maker Proactive Team Work
  • INTEREStS
  • Tecnology

    Who knows me, knows I have a weakness for technology. Also I spend hours researching new technologies that can help us communicate better and are useful tools to use on a day to day basis.

    As an example you can view my: Neuromarketing Research applied to the design of web pages based on input from Eye-Tracking presented to Research Awards of ASTER ESIC

     

  • Sports

    When summer approaches I like to travel to Tarifa to enjoy the wind and the waves. When the cold closes in, I dust off the skiis and head for the slopes where I can feel the cold wind in my face and disconnect from the world.

  • Music

    I enjoy diverse genres, if you want to discover my taste find them in Soundcloud.

  • Portfolio
  • TENVIDEO

  • VIMEO

    Marketing and Social Media Winners of Creating and Launching a new food brand at ESIC Business and Marketing School in 2013. Generating in one quarter: 170 new Twitter followers and total impressions of 16K. 550 new Facebook fan page with total reach of 2,2K. 1,4K Total Plays on Youtube and Vimeo Channels

  • BEHANCE